The Agile Micro ISV Blog

Potential customers arrive at your page with a mug full of suspicion. It’s your job as a copy writer to remove that fear. I’m trying something a little different with PDF Scan Pro.

I thought about what might prevent someone from making that initial purchase and becoming a customer. I think some of it is going to be because they’re not sure if your app is the one for them. Is it right? Is there another app out there that is better/faster/cheaper. A traditional approach might operate a little like this:

“Don’t bother checking out the opposition, we’re the best.”

I think people are so used to this approach that they’re immune from it. I’m not going to spend my time developing an application I didn’t believe in – so I know my applications’ USPs, I know there strengths and their weaknesses, I know where they sit in the market. So why not spend a little time telling your customer about your competition, so they can see where your product fits in?

I’ve not tried this before, but I’ve added a section to PDF Scan Pro’s Trial/Moneyback page listing the competition. I’m hoping that this approach might show a little confidence, and might alleviate fears that ‘the perfect product’ might just be a Google search away.

Anyone else tried this or anything similar?

Image via Wikipedia

The disruption from changing contracting gigs is dying down now. I’m
really happy to have changed projects because I’m working on a
completely different kind of WPF app now, and it’s really rounding out
my WPF knowledge.

I’ve finally got over my sugar rush from doing some awesomely cool WPF
over the last year, and started taking a more mature look at the Home
Document Manager interface. I’ve decided to opt for mimicking Outlook 2007.
Not because I’m particularly fond of it, but simply because it is
familiar. There are no surprises. Every menu and button is exactly
where you would expect it to be.

I really wanted to be innovative, but I’m coming around to the idea
that “simple and familiar” will win over “different and showy” with non
prosumers every time.

The cloned UI is coming along nicely. I’ll hopefully have a screenshot in the next week.

Just read a nice post
on the trust between a buyer and a seller. I’m passing it on since it
made me think about just how pervasive trust is in the world of
transactions. I guess this only goes to reinforce the idea of offering at least a 30 day trial in addition to a no-quibble 100% satisfaction guarantee.