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Marketing with YouTube

You know what it’s like to dip your toes into something, only to have your leg bitten off?

A couple of days ago, I made a video of me using Ergo
to search for Rambo. Why? Because I had a crazy notion that using
YouTube might bring the occasional hit to our web site. Well…

I wasn’t at all sure that the effort would pay off, so I did a
mediocre video, without a soundtrack, and watched it appear on YouTube,
just as a proof of concept. When I talk of mediocrity, that’s not
modesty, here it is:

After I made my first coffee yesterday, I discovered that we were
topping the Science and Technology channel with around 22,000 hits.
Needless to say, we were very pleased, and a little surprised. Worse
was to come. By dinner, we had attracted 567,000 hits, and were the
third most viewed video on YouTube. By my first coffee this morning, we
were approaching 750,000 hits and were (and still are) the top video on YouTube.

We’ve had mostly negative comments, largely due to the fact the video is mediocre at best, but still…

I wonder what would happen with a decent video?

Edit: Our 15 minutes is up, and the video is back on its way to obscurity, where it belongs.

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  1. April 5th, 2008 at 05:27 | #1

    Hi,

    You could link to
    http://www.yourergo.com/

    Oh and mention it’s a Windows app. I assumed it was Mac :o

  2. April 5th, 2008 at 08:27 | #2

    Thanks Colin, you’re my PR guy.

    What do you mean you thought it was on the Mac?? I swear I have no QuickFlowing idea what you’re talking about ;)

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